Pennies & Pens
Behind The Ink: What is ISLP?
Dear Pennies & Pens,
ISLP, The InkSpot, LLC is a creative production company and multicultural creative agency based in Dallas.
As a creative production company, we design and develop original products for our customers. As a multicultural creative agency, we offer branding, public relations, marketing, website design, copywriting, styling, photography, event planning, and consulting.
ISLP was founded in 2015 and officially launched in 2020 by our CEO LoudPen, a multi talented Creative Entrepreneur. ISLP, The InkSpot, LLC is a certified Black-Owned and Operated Enterprise as defined by U.S. Black Chambers, Inc. In essence, we are a proud Black and woman owned business.
ISLP inked Pennies & Pens, a vegan, organic and sustainable lifestyle brand to inspire and empower multicultural consumers to ink the life they’ve always wanted. Our brand includes ready to wear, loungewear, sleepwear, lingerie, wedding attire, handbags, shoes and jewelry.
Currently, Pennies & Pens includes a collection of organic cotton T-Shirts. We inked a collection of organic cotton T-Shirts for three reasons: one, we needed something comfortable to wear while in quarantine; two, a T-Shirt is a classic wardrobe staple that looks good on all body types; and three, we wanted to test the market before launching a full collection. In 2022, we will be expanding our Pennies & Pens collection so stay tuned for updates.
Furthermore, ISLP publishes books to inspire and empower our readers with informative and entertaining content. We are the publisher of three books: #MakeUrPenLoud: How To Be A Lifestyle Blogger, The Loudest Pen Ever and The Pen Planner. We’ve also produced two travel guides, Cruising thru Cali and Chillin in Chi-Town. Additionally, we publish de la Pen…All Pen Everything, a multicultural lifestyle magazine.
Lastly, as a multicultural creative agency, we offer branding, public relations, marketing, website design, copywriting, styling, photography, event planning, and consulting. In 2022, we will be focusing on marketing our brand Pennies & Pens as well as our books, travel guides and our online magazine.
Inked by ISLP: Our Books, Magazine & Travel Guides
Published in 2015, #MakeUrPenLoud: How To Be A Lifestyle Blogger teaches you how to create content for a lifestyle blog and work with brands.
Published in 2018, The Loudest Pen Ever is a narrative nonfiction book with original stories and poems about life, love, family, relationships and pop culture.
Published in 2021, The Pen Planner is a blog and social media workbook that helps you create and plan content.
Launched in 2010, de la Pen…All Pen Everything is a multicultural lifestyle magazine.
Produced in 2018, Cruising thru Cali is a travel guide that offers insight on what to see, what to do and what to eat while in LA, San Francisco and Napa, California by featuring Vegan restaurants, multicultural art, breweries and dispensaries.
Produced in 2019, Chillin in Chi-Town is a travel guide that offers insight on what to see, what to do and what to eat while in Chicago by featuring Vegan restaurants, multicultural art, craft beer, an all-female sketch comedy show and Chicago’s history during the Prohibition era.
Pennies & Pens: Organic Cotton T-Shirts
ISLP designed Pennies & Pens, a collection of organic cotton T-Shirts. We inked a collection of organic cotton T-shirts because we needed something comfortable to wear while in quarantine. We wanted a stylish T-Shirt we could work in, run errands in, sleep in and wear to socially distant or virtual events.
Pennies & Pens T-Shirts are made of 100% Organic cotton, certified by GOTS (Global Textile Standard). Organic Cotton is cotton that is produced and certified to organic agricultural standards. Organic Cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms) so it’s better for the planet and your body.
Organic cotton softens naturally over time with each wear and wash. Organic cotton is very exclusive as only 1% of the world's cotton is organic. Organic cotton is the softest, most absorbent fiber available. This is why Pennies & Pens T-Shirts are so comfortable!
Pennies & Pens T-Shirts feature entertaining and empowering messages inspired by multiculturalism, spirituality, and pop culture. We officially launched Pennies & Pens in November 2020. Since launching our brand, we’ve sold Pennies & Pens T-Shirts to customers in Texas, Louisiana, Georgia, Delaware, Tennessee, Ohio and more.
We have participated in local Pop Up Shops in Dallas including Soul Saturday, For the Culture and the HBCU + Greek Day Party at Sandaga 813. Now in 2022, we are preparing to showcase the Pennies & Pens collection at Fashion Week. Stay tuned for updates!
Behind the Ink: Services We Offer
As a multicultural creative agency, we offer branding, public relations, marketing, website design, copywriting, styling, photography, event planning, and consulting.
In 2022, we will be focusing on marketing our brand Pennies & Pens as well as our books, travel guides and our online magazine.
Clients We’ve Worked With
- Matt Houston, CEO of Collaborative Culture, LLC
- Michelle Nelson, Author of Little Ruby Does It Big
- Kendra Jones, Jewelry Designer and Owner of K Jones Jewelry
- Amber Anglin, Fashion Designer & Owner of Grown & Grounded
- Edwina Fort, Award Winning Author
- The Newberry Scholarship Foundation
ISLP: Our BrandHer Story
ISLP, The InkSpot, LLC started off really organically. At first, I just wanted to publish my own book. I didn't realize self publishing meant you automatically had a business.
So once I realized that I had a business, I was like oh maybe I should make some money. That's when I actually wrote a business plan. This was in 2020 - FIVE YEARS after the original launch of ISLP.
Yerp, it took me 5 years to get serious about making money. For the longest time, I just didn't think it was possible to really make money from your own business. Then I hit 100 orders and that was my GAMECHANGER. I said oh so you really can make money while you sleep.
So anyway, back to ISLP - our official company name is The InkSpot but we use the acronym or initials ISLP to signify InkSpot LoudPen. It's kind of a mashup of my name and the company name.
Our first book #MakeUrPenLoud: How To Be A Lifestyle Blogger was published in 2015 because prior to writing it I was a Lifestyle Blogger. Since I had always wanted to publish a book, I figured it was best to write about what I knew best which was lifestyle blogging. I also wanted to help others become lifestyle bloggers.
Our second book The Loudest Pen Ever was published in 2018 because by then I was a little bitter and jaded as a Black woman and entrepreneur. So I wanted to write about my experiences in a funny way.
Our third book The Pen Planner was published in 2021 because I wanted to create a tool to help me be more consistent with blogging and social media. Even though I officially retired from social media in September 2021, it's still a great content planning tool.
Our travel guides, Cruising thru Cali and Chillin in Chi-Town were produced because at the time, we could travel freely and so I wanted to write about it. I love exploring new places and shooting photos so I combined my love of writing, photography and travel.
Pennies & Pens, our collection of organic cotton T-Shirts was created because I needed something comfortable to wear while in quarantine. I was like well if I'm going to be at home all day then I need something comfortable yet stylish to wear.
So like a typical entrepreneur, I created what I needed. Now, I seriously will not wear any T-Shirt but my own. They are the first thing I reach for when I go to my closet.
As far as client work, I work with clients because I mean...why not? I have the skills to help small business owners increase their engagement and sales so why not? Plus it's an additional revenue stream for ISLP.
#TeamISLP: Who is LoudPen?
A Creative Entrepreneur and CEO of ISLP, LoudPen is #TeamISLP. Simply put, LoudPen does everything!!!
As CEO of ISLP, The InkSpot, LLC LoudPen uses many different pens to ink the page.
LoudPen is an Author, Fashion Designer, Stylist, Publicist, Content Strategist, Lifestyle Blogger, Editor, Photographer and Producer.
What Does LoudPen Do?
On a day to day basis, Penny is responsible for managing the day to day operations of ISLP, The InkSpot, LLC.
This includes the following:
- Processing and fulfilling customer orders
- Managing client projects
- Writing bios, blog posts, website content, etc.
- Writing content, brand and marketing strategy
- Pitching client for press and media features
- Scheduling meetings
- Touching base with client
- Creating and sending invoices
- Designing new products for Pennies & Pens collection
- Writing and publishing blog posts
- Shooting and editing photos and videos
- Managing inventory
- Creating email newsletters
- Designing brand packaging
- Flyers, business cards, tissue paper, shipping boxes
- Maintaining website
- Write content (about page, product descriptions, portfolio pages)
- Make updates and changes
- Vending at local Pop Up Shops
- Set up + breakdown
- Interact with customers and event attendees
- Process and fulfill orders
LoudPen specializes in copywriting, blogging, content planning, content strategy, content creation, marketing, branding, public relations, fashion design, and styling. With over 13 years of experience, LoudPen has gained extensive experience.
Simply put, LoudPen aka Penny Newberry is always inking the page.
I, LoudPen or Penny Newberry, grew up in Cincinnati, Ohio with my parents and siblings. While in middle school and high school, I was an athlete active on my school's track, soccer and dance teams. I was also a volunteer tutor, active in the youth group at my church and active in Jack & Jill.
Upon finishing high school, I went to college at Hampton University where I got my degree in English. After graduating, I moved to New York City where I lived for 5 years. While in NYC, I gained creative experience styling photoshoots and blogging about New York Fashion Week. I also traveled to Tashkent, Uzbekistan twice to create a blog & social media campaigns.
However lack of pennies led me to continue working full time jobs and in Fall of 2013, I finally landed a social media management job at a digital marketing agency in Houston. But since I didn't like living in Houston, I moved to Dallas in 2015.
Since moving to Dallas, I've continued to maintain various full time jobs while simultaneously managing my business, ISLP, The InkSpot, LLC. Now, my goal is to continue growing ISLP as far as clients and customers so it becomes a profitable business and I can work for myself full time.
That said, since I have a business and work full time, I have little to no free time. But, when I do have downtime, I like to read, watch Kpop videos and listen to vinyl records.
I also want to mention that I am pretty much self taught. In fact, the only reason I have creative experience is because of ISLP. If it wasn't for my own projects, I'd probably have little to no experience.
Still I should mention that I do have a Bachelor's in English from Hampton University, a Personal Styling Certification from the New York Institute of Art & Design, a certificate from the Bank of America Women's Entrepreneurship Program with Cornell University and a certificate in music from the NYU Clive Davis School of Music.
Last, I have natural hair and I hate coconut. But I love cucumbers. #SorryMinhyuk. Also my family, God and Lee Jooheon's dimples are the only reason I've survived this pandemic. I just wrote these last few sentences to make sure you were still paying attention.
ISLP: Our Why
Okay so I'm almost done with the longest about page ever. I just have to say one more thing, the reason why I own ISLP is for my family. My family inspires me and motivates me to be better everyday.
My grandfather was a successful entrepreneur and farmer with over 100 acres of land, my father has had his own business for the past 38 years, my Aunt owned a hair salon for years and my cousin also has had his own business for 20 years.
That said, as a Black woman, I feel blessed to know that I come from such an entrepreneurial family. It is such a rarity to see amongst Black Americans. Like, I'm a 3rd generation entrepreneur...that's incredible!
My family is my support system, they keep me going in these questionable times that have made having a business even harder. They support my business by purchasing my products and services, offering advice and tips and just genuinely being there for me.
Additionally, I ink the page for nieces and nephews. I want to show young children of color that they can ink the life they've always wanted. I want them to see that if there is no seat at the table, then they should buy their own table and chairs then decide who sits at it.
Last, I want to inspire and empower multicultural creatives. I want them see my content, experience my products and services and feel motivated to create their own.