Dear Pennies & Pens,
ISLP is a creative production company and lifestyle boutique based in Dallas. We create books, magazines, travel guides, films, music, art, clothing, accessories and more. At ISLP, we use our ink to create high quality, original and unique products that are affordable so we can entertain, educate, inspire and empower our audience of multicultural millennials + creatives to ink the life they’ve always wanted.
Our company name, ISLP (pronounced I-S-L-P) comes from our official company name, The InkSpot combined with our CEO LoudPen’s initials LP. But pretty please with all the ink on top, don’t call us -- The InkSpot LoudPen – that’s not our name, little baby. It’s just how we came up with our DBA name (doing business as) ISLP. Make sense, little baby?
The “DTX” in our domain name and social media handles comes from the fact that we’re based in good old Dallas, Texas. Originally, we added “DTX” to our social media because “ISLP” wasn’t available. But the truth is without the city of Dallas – ISLP wouldn’t be possible. With an affordable cost of living, it’s easier for us to pay our bills, travel and produce content. We can actually afford to do what we do and if you’ve ever had a business, you know how crucial startup capital is. So, we decided to pay homage to the city that made us – welcome to ISLPDTX. Get the ink? Good.
Since launching in 2015, ISLP has produced a variety of products including #MakeUrPenLoud: How To Be A Lifestyle Blogger – a narrative nonfiction book that teaches you how to create content for a lifestyle blog and work with brands and The Loudest Pen Ever – a narrative nonfiction book with original stories and poems about life, love, relationships and pop culture.
We produced Cruising thru Cali – a digital travel guide that offers insight on what to see, do and eat while in California by featuring Vegan restaurants, multicultural art, breweries + wineries as well as Chillin in Chi-Town – a digital travel guide that offers insight on what to see, do and eat while in Chicago by featuring Vegan restaurants, multicultural art, craft beer, an all-female sketch comedy show and Chicago’s history during Prohibition.
As we mentioned, we cater to Pennies & Pens aka our audience of multicultural millennials + creatives. We refer to our audience as Pennies & Pens because they are an extension of our brand. Our CEO LoudPen originally inked the name “Pennies & Pens” in 2010 when starting our online magazine, de la Pen…All Pen Everything. Realizing she wanted to give her audience their own name that was on brand, Penny decided on Pennies & Pens. Pennies for the ladies and Pens for the guys.
Pennies & Pens are an extremely diverse mix of Black American, Latino, and Asian millennials. Pennies & Pens are creatives such as bloggers, writers, influencers, photographers, stylists, designers, artists and entrepreneurs. In essence, Pennies & Pens are influencers in their own write.
We created Pennies & Pens because we want to have a close-knit community of people who will engage with and support our brand. We know it’s more important to create a brand that 100 people love rather than one a million people just kind of like. In essence, Pennies & Pens are one the most important parts of our business – without their ink, we couldn’t keep this page running.
Currently, we’re working on several new products including Cruizing thru the Mile High: a digital travel guide about Denver, Penny in Portland: a digital travel guide about Portland and Coolin in Copenhagen: a digital travel guide about Copenhagen. We're also creating Pennies & Pens a fashion line inspired by 80s + 90s pop culture.
Follow us on da gram: @ISLPDTX or da book: ISLPDTX to see all the behind the scenes ink. We tell cool ass stories about how we created ISLP, the drama of producing and designing products as well as sharing tips on how you can do what we do. Like we said, we want to use our ink to help Pennies & Pens ink the life they’ve always wanted. So, we’ve got just one question: will you Ink With Us? #ISLPDTX