Writing Portfolio
Dear Pennies & Pens,
My name is LoudPen aka Penny Newberry, CEO of ISLP, The InkSpot, LLC. I am a Copywriter with over 10 years of experience. I am currently freelancing and writing for the American Red Cross.
My writing portfolio is a collection of my work while working as a full time Copywriter at Photon, Copywriter at AAFES or The Army & Air Force Exchange and a Social Media Manager at Kubis Interactive. While in these positions, I wrote website copy, product descriptions, email newsletters, video scripts, social media posts and more.
Furthermore, my portfolio features pieces published in de la Pen…All Pen Everything, an international and multicultural lifestyle magazine. de la Pen…All Pen Everything features original content about fashion, beauty, music, travel, art and business to inspire and empower multicultural consumers to ink the life they’ve always wanted.
Please feel free to browse my portfolio by clicking the links below. For full time employment opportunities or contract positions, contact me at Pennynewberry85@gmail.com. For freelance projects, please contact me at LoudPen@theinkspotlp.com.
Website Copy:
Mister Car Wash Photon (February 2022 - January 2023)
- While at Photon as a full time Copywriter, I wrote website copy, mobile app copy and social media posts for Mister Car Wash.
The Exchange (AAFES The Army & Air Force Exchange; July 2019 - April 2020)
- While at AAFES as a full time Copywriter, I wrote product descriptions for the website. I wrote a minimum of 60 product descriptions per day.
Ruggles Black (Kubis Interactive; November 2013 - 2015)
- While at Kubis Interactive as a Social Media Manager, I managed their Instagram accounts and wrote content for their website. (link is to their about page)
Boys and Girls Country (Kubis Interactive; November 2013 - 2015)
- While at Kubis Interactive as a Social Media Manager, I also did copywriting for Boys and Girls Country, a nonprofit organization in Houston. I wrote all of the content for their website.
Florescu Foundation (Kubis Interactive November 2013 - 2015)
- While at Kubis Interactive as a Social Media Manager, I also did copywriting for the Florescu Foundation, a nonprofit organization based in Bucharest, Romania. I wrote all of the content for their website.
Headlines:
Photon (February 2022 - January 2023)
Live your best life with unlimited washes - Mister Car Wash
- While at Photon as a full time Copywriter, I wrote this headline for Mister Car Wash.
Social Media Content and Management:
Photon (February 2022 - January 2023)
- While at Photon as a full time Copywriter, I worked with the content marketing team to write posts for Photon’s LinkedIn page. Photon has over 100,000 followers on LinkedIn. Please see a few of the posts below.
Randall Davis Company (Kubis Interactive; November 2013 - 2015)
- While at Kubis Interactive as a Social Media Manager, I managed the Instagram and Facebook accounts for Randall Davis, a Houston based real estate developer.
Dr. Forrest Roth (Kubis Interactive; November 2013 - 2015)
- While at Kubis Interactive as a Social Media Manager, I managed the Instagram and Facebook accounts for Dr. Forrest Roth, a Houston based plastic surgeon.
The Newberry Scholarship (January 2021 - Present)
- As a volunteer project, I work with my family’s scholarship foundation to award scholarships to African American students from Perry High School in Perry, GA. I manage the Facebook page and write articles for The Newberry Scholarship.
Blog Posts:
American Red Cross of North Texas (January 2021 - Present)
- As a Volunteer Contributing Blogger for the American Red Cross of North Texas, I have written blog posts for the Red Cross. Please see the articles below.
de la Pen…All Pen Everything (August 2010 - Present)
- I write and edit all blog posts published in de la Pen…All Pen Everything as well as shooting and editing vlogs. Please feel free to check out previous posts by category below.
Fashion
- Pen Style: Pennies & Pens Spring/Summer 2022 @ Austin Fashion Week
- #Readmoreink: Fashion Stylists: History, Meaning Practice
- Pen Style: Copenhagen Fashion Week Autumn Winter 2020 Day 1 Inkcap
- Pen.Style: NYIAD Personal Style Course Review
- Pen Style: La Metamorphose Paris Haute Couture Fashion Week Spring/Summer 2020 Show Review
- Pen Style: Ziad Nakad Paris Haute Couture Fashion Week Spring/Summer 2020 Show Review
- Pen.Style: MusebyDC
Beauty
- Beauty and the Pen: Why You Must Use Essential + Carrier Oils on Natural Hair
- Beauty and the Pen: How to Care for Natural Hair
- Beauty and the Pen: The Ultimate Hot Oil Treatment for Natural Hair
- AfroPen: My Natural Hair Journey
Travel
- LOUD in Seoul
- Coolin in Copenhagen at The Andersen Hotel
- PennyTravels: Why You Should Visit Chicago
- Pen.Point: Colcord Hotel OKC
- Penny in Portland: Radisson RED Portland Hotel Review
- Pen.Point: Hotel Sorella KC
- Pen.Point: The Seasoned Traveler Radisson Ft. Worth South Review
- Summer in the South: Hyatt Regency Birmingham — The Wynfrey Hotel Review
- Pen.Point: The Seasoned Traveler…Dream Midtown NYC
- Pen.Point: The Seasoned Traveler…Omni Mandalay Hotel
- Pen.Point: The Seasoned Traveler…The Omni Dallas Review
- Pen.Point: The Seasoned Traveler…A Staycation at Hotel ICON Review
- Pen.Point: The Seasoned Traveler…Lone Star Court Review
Music
- K Penny: What is a Season’s Greetings in K Pop?
- K Penny: Where to Buy K Pop Albums
- Pen’s Rhythm Nation Why I Love Monsta X
- Beyonce`: Queen of Femme Pop
- Aaliyah: Beats for the Streets and the Millennial Generation
Art
- Pen’s Eye: Dallas Black Dance Academy Presents Espresso Nutcracker
- Pen’s Eye: Booker T Washington 100 Year Anniversary Celebration
- Pen’s Eye: Rhythm and Rhapsody
- Coolin in Copenhagen at The Danish Design Museum
- Pen’s Eye: Alvin Ailey, Into the Woods, and The King & I
Lifestyle
- Live Loud: Why Self-Care is Important
- Live Loud: How to have a Productive Day
- Live Loud: The Importance of Self-Love on Valentine’s Day
- Inklove: Why the life of Kobe Bryant should inspire you to ink the life you’ve always wanted
Business
- Loud Biz: How to Start a Business, a comprehensive guide
- #MakeUrPenLoud: How To Collaborate with Hotels
- Inksight: Why You Should Write a Business Plan
- InkTips: How To Design a Flyer to Promote Your Product
- #MakeUrPenLoud: How To Plan Your Own Press Trips
- InkTips: How To Publish a Book with Kindle Direct Publishing
- Loud Biz: How To Plan Events to Promote Your Business